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Hair Specialist Clinic

About the Client

Based in London, our client is a well-renowned clinic specialising in hair transplants. Their team of physicians provides natural, dependable results that give their clients hair to be proud of.

They are the only clinics within the UK to specialise in follicular transfer hair transplant technology – a major unique selling point we wanted to help them build on.

They recognised the need to maximise their search engine visibility but needed some external help to achieve results that matched their offering. Initially, they came to us looking for some link-building and ongoing SEO health checks to provide guidance on what else needed to be done. This enabled our team at digiFOX Technologies to offer consultative services to assist in making informed decisions about their SEO needs.

Client:

Hair Specialist Clinic

Service Provided:

SEO

Testimonial:

“Great communication and brilliant to work with and they always exceed my expectations.” – Gary

Share:
01. Сhallenge

In order to help understand how we could begin working together to improve keyword rankings and organic traffic, our team started with an in-depth audit.

In the past they were penalised for their link building, and they needed to get the search engines back on side.

As a result of this, a lot of high-priority keywords were underperforming and crucial opportunities for driving quality traffic to their website were being missed. The SEO team formulated a plan on how we could improve rankings for several essential keywords, such as ‘hair transplants’ and ‘FUE transplants.’

02. Solutions

We started with a thorough site review and a full evaluation of their backlink profile. This auditing enabled the team to get beneath the hood of the website and provide a granular analysis of what needed to be improved. Armed with these insights, the team created a detailed strategy that focused on enhancing several crucial ranking factors. Some of the elements this strategy included were:

  • Advanced structured data implementation
  • Landing page optimisation
  • Internal link reviews
  • Image optimisation
  • In-depth competitor analysis
03. Results

Keywords have seen these kinds of shifts:

Gaining those top spots when it comes to keyword ranking results in a boost in organic traffic.

From January-May 2021 vs. January-May 2020, our client has seen:

92
increase in contact form entries
65
increase in goal completion
90
increase in users

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