As marketers that operate in the current online space, you know how challenging it can be to maintain uniqueness and exclusivity in your marketing techniques. Since everyone around you will be using digital marketing techniques like email marketing blogging, SEO, search marketing, etc., you may be tempted to follow suit.
But the truth is that no matter how much you try, you can’t manage it all. And very frankly, you don’t need to dip your fingers into every digital marketing pie. You must be a little prudent and smart with your choices and determine which marketing techniques would work best for you. Focus on a handful of digital marketing methods that will increase your chances of seeing success in your efforts without having to spend excessive amounts of money.
Regardless of which other mediums you use in your marketing, you can’t give social media a miss. Today, there is an exponential rise in the use of social media, and Facebook is at the fore of this space. A good way to ensure that you reach a wider audience and get the visibility you need is to focus on Facebook advertising.
How You Can Benefit From Facebook Ads
- Your Target Audiences are on Facebook
In 2020, the number of Facebook users globally is projected to increase to 1.69 billion. With 22 billion ad clicks each year, this platform provides businesses with a massive advertising opportunity. And you can be sure that a large portion of your audience is on Facebook and you only need to find them. Not only can Facebook advertising help you strengthen your presence in the market, but it can help you reach a more significant number of potential customers too.
- Facebook Ads are Cost-Effective
While it’s crucial to focus on organic marketing techniques like SEO, they are more long-term activities. You need to balance those efforts out with Facebook ads as well as it will give you more immediate results. While Facebook ads aren’t free, the medium is quite cost-effective (much more than many other marketing techniques.)Once you start advertising on Facebook, you will find that you can reach a wider audience at a much cheaper cost. It means you can sustain your efforts, make changes as you go along and reap the benefits of advertising on this super-popular social media platform.
But if you have a very modest budget, you need to set the parameters correctly, so you don’t overspend. In terms of the costs to reach a thousand people, this is one social media platform that offers the best value for money, both offline and online. For example, if you allocate a budget of at least $1 per day for Facebook ads, it can help you get in front of at least 4000 people who would not have probably known you existed.
This is a small price to pay for the kind of exposure you can potentially get on Facebook. The beauty of this digital advertising technique is that you can either increase or decrease spending as per your needs. Very few other platforms offer this kind of flexibility.
- Facebook has Astounding Targeting Capabilities
The platform offers a variety of ad types, including video ads and more. This variety allows you to mix-and-match and create a strategy that works best for you. You can target audiences based on demographics, age, language, location, or even connections and more. This wide range of targeting capabilities means you can create layers and get only qualified leads.
- Facebook is the Perfect Medium for Remarketing
You can use remarketing to target audiences that have already visited your website, which means they are more likely to have a deeper interest in your service or product offerings. If you have already invested in paid search, you can use specific techniques on Facebook to remarket to your leads and convert them into customers. While this would require some consistency, it is a highly effective way to touch base with customers and remind them of your presence again.
- Locate Qualified Leads Quicker
Once you place ads and find the right audiences to convert, you can use Facebook’s “Lookalike audiences” feature. In this, you can take custom audiences, and the platform will reach a new set of people that share traits of the existing one. It also means they will be more likely to be interested in your services or products.
You can also use the conversion pixels function of your paid search ads to build lookalike audiences. This is something you can do easily by adding fans from your FB page or installing data from mobile apps. The system also gives you the option to define targeting options and size to make sure that the new audiences are a true reflection of your existing buyers. Since this eliminates the guesswork aspect of user acquisition, it helps to increase revenue.
Hire Social Media Marketing Experts
No matter which way you look at it, advertising on Facebook is one of the best ways to make an impact in the crowded marketplace we exist in. While Facebook advertising is useful, you still need to be consistent with it, and its why you should hire digital marketing professionals at our company.
We at digiFOX Technologies are one of the leading companies in this industry. We work with our clients and create customized solutions that reap tangible results.