171% Increase in Unbranded Keywords
About the Client
CSA Transportation is a leading logistics and transportation company dedicated to delivering seamless freight solutions across North America. With a focus on reliability, efficiency, and customer satisfaction, CSA Transportation has established itself as a trusted partner for businesses seeking tailored shipping services. Their comprehensive range of transportation services includes LTL (Less Than Truckload), FTL (Full Truckload), cross-border shipping, and specialized freight solutions. Backed by a modern fleet of well-maintained vehicles and cutting-edge technology, they ensure timely and secure delivery of goods. Their team of experienced professionals is committed to providing personalized customer service, offering real-time tracking, and adapting to the dynamic needs of their clients. Whether you are a small business or a large enterprise, CSA Transportation is your go-to partner for cost-effective, reliable, and flexible transportation solutions.
“Great communication and brilliant to work with and they always exceed my expectations.” – Gary
The transportation industry is highly competitive, with companies vying for attention in a crowded digital landscape. CSA Transportation recognized the need to expand its reach beyond branded searches and capitalize on unbranded keywords to attract potential customers actively seeking transportation solutions. The challenge was to develop a robust digital marketing strategy that could elevate CSA Transportation’s search engine rankings and increase organic traffic for unbranded keywords.
CSA Transportation partnered with a digital marketing agency to devise a comprehensive strategy focused on optimizing its online visibility. The key components of the strategy included:
Keyword Research and Analysis: Conducting in-depth keyword research to identify relevant unbranded keywords with high search volume and low competition. This involved understanding the target audience’s search behavior and tailoring content to meet their needs.
On-Page SEO Optimization: Implementing on-page SEO best practices to enhance the website’s relevance to the identified unbranded keywords. This included optimizing meta tags, headers, and content to align with the chosen keywords.
Content Creation and Marketing: Developing high-quality, informative content centered around unbranded keywords. This content was distributed across various platforms, including the company blog, social media, and industry forums, to establish CSA Transportation as an authoritative source in the logistics space.
Link Building: Executing a targeted link-building strategy to increase the website’s authority and improve its search engine rankings. This involved obtaining high-quality backlinks from reputable sources within the transportation and logistics industry.
The implementation of the strategic digital marketing plan yielded remarkable results for CSA Transportation:
171% Increase in Unbranded Keywords: CSA Transportation experienced a significant 171% increase in rankings for unbranded keywords, expanding its visibility to a broader audience actively searching for transportation solutions.
Organic Traffic Surge: The increase in unbranded keyword rankings led to a substantial surge in organic traffic, with more potential customers discovering CSA Transportation through non-branded search queries.
Market Share Growth: The enhanced online visibility translated into tangible business outcomes, with CSA Transportation gaining a larger market share and solidifying its position as a go-to choice for transportation and logistics services.
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