The benefits of link building have been clear across the SEO community for a long time now – Having high quality links means better rankings and more traffic. Therefore, link building is an essential part of any search engine optimization (SEO) strategy.
It is the process of proactively finding ways to increase the number of backlinks to your website from third parties.
Links help search engines discover new web pages and determine which ones should rank higher in SERPs. The more you have, the higher you rank.
But the benefits of link building don’t just end there. They also help improve your website and your broader business and brand.
Let us learn the benefits of link building in more detail.
1. Better Rankings
Search engines consider the number of links your site has when ranking it on SERPs.
This is the main benefit most website owners have in mind when they start a link-building campaign. Having more links can help you rank for more competitive terms.
Expert research backs this up:
- Backlinko found that the number one pages in Google’s results have nearly four times more backlinks than those in positions two to ten.
- Ahrefs says that backlinks are “arguably the most important ranking factor”. Its study of more than a billion web pages found a clear correlation between the number of backlinks a page has and the amount of organic traffic it receives.
- Authority Hacker says backlinks are “the most strongly correlated factor for SEO success”.
2. More Traffic
Appearing at the top of the SERPs will increase your website’s traffic.
According to research from FirstPage, the average number one spot on Google gets 39.6% of clicks. That’s more than double second place, which gets 18.4%. Position ten gets just 2.1%.
Research from Ahrefs shows a strong correlation between the number of links that a website has and its traffic. It also found that just over 90% of all web pages get zero traffic from Google. Most of these zero-traffic pages had fewer than four backlinks each.
The impact of backlinks on traffic can be seen in our work with SnackNation. We’ve built over 400 amazing links for them. Within two years, the company’s monthly traffic grew from over 700,00 visitors per month, with a whopping traffic value (monthly) of over $1,000,000.
3. Improve Domain Authority
Backlinks act as third-party indicators of your domain’s credibility. Domain authority is the term used to describe that credibility.
It considers the number of links your site gets and the level of domain authority those referring sites have.
Your domain authority score will usually be higher with just one backlink from a high authority site than it would be with lots of links from low authority sites.
The level of credibility a domain has is given different names by different SEO tools:
- Domain Rating (DR) on Ahrefs
- Authority Score on SEM Rush
- Domain Authority (DA) on Moz
These tools assess the quality of a domain’s backlinks and give it a score out of 100.
4. Build Relationships in your Niche
Good link building campaigns involve reaching out to experts or other creators of quality content in your niche. This is more of a by-product of link building than a benefit, but it’s still worth a mention.
This helps you grow your network of contacts. It also helps to raise the profile of your website amongst others in your niche and makes it more likely that they will reach out to you too.
Expert roundups and guest posts are a great way to increase your exposure and authority. Here’s one we recently created where we asked link building experts to share their best strategies.
5. Boosts Sales and Revenue
The more links you have, the more traffic your website gets. And the more traffic your website gets, the more people will see your products and services.
This means you will make more sales, and more sales mean greater revenue.
Links from publications and reviewers are especially useful here. That’s because they will:
- Be highly relevant to your niche
- Attract people looking to buy your products
Start Link Building to Rank Higher in Search Engines
Google’s primary purpose is to help searchers find the best information to answer their queries.
That’s why simply buying links or using black hat techniques won’t work well—they usually don’t have the user in mind.
Instead, you should focus on producing quality content and reaching out to other experts in your niche to ensure that you enjoy all the benefits of link building we’ve covered.
Backlinks are vital to SEO. At the point where another site links to your site, a backlink is created. For instance, if a brand discovers one of your blog entries that is useful for their clients, they may link to it. That backlink is a “level of trust” in your content. They’re saying that they think your post is acceptable and valuable and they need their site visitors to understand it.
A decent backlink implies more visitors get some answers concerning your website. What’s more, when they discover you, they’ll probably follow you via social media, making you more noticeable in their eyes. Backlinks are critical to SEO in light of the fact that search engines see those votes of trust as proof that your content is significant. If there are many websites linking back to your website, search engines are more likely to display your content in search results, thereby improving your website ranking.
Procuring backlinks is a fundamental piece of off-page SEO and acquiring more backlinks is called third-party referencing or link building. Yet, as countless parts of SEO improvement, and external link establishment isn’t simple. Most backlinks are acceptable, some are extraordinary, and others are harmful. An excessive number of toxic backlinks can hurt your ranking. Discovering them and disposing of them is fundamental, particularly in case you’re running an advertisement/marketing campaign.
Google is improving at recognizing and eliminating bad links, however, there are still some simple approaches to develop further your SEO that don’t include much link generation. In this blog, we take a glimpse at what harmful backlinks are, the means by which they hurt your SEO, and how you can dispose of them to secure your SERP rankings.
Are Toxic Backlinks Critical to SEO?
While each backlink might be a vote of trust in your site, links from dependable sites with significant or high ranking are prime. They tell search engines that a credible authority vouches for your content. Indeed, even a no-follow link from a high-ranking site can give your position a lift. On the opposite side, links from sites with low authority, or ‘malicious’ origin will not help your position. Toxic backlinks may hurt your website rank and prompt penalties from search engines.
What Makes a Backlink Toxic?
There are many factors that increase the toxicity of a backlink, from a search engines point of view including:
- Low Domain Authority Score: This depends on the number of backlinks from the trusted referring domains giving the backlink. A low position implies the site’s domain score might be falsely expanded or exploited.
- Reflected/Mirrored Pages: In the event that comparative pages on various sites are connecting to you from a similar anchor text, search engines might see this is an external link-building conspiracy.
- Page Design: On the off chance that the proportion of visible content to HTML is low, the connecting page might be viewed as low quality.
Effect of Bad Links
A toxic backlink hurts a website’s search engine ranking because it comes from an unreliable external source. The Google Penguin algorithm update in 2012 introduced the concept of an unfavourable backlink profile. Google has a strict procedure for evaluating a backlink profile imposing severe penalties on websites with a poor quality backlink profile. In addition to the Penguin algorithm, Google has added more Human Resources to their spam group which can manually punish locales that have toxic backlinks. As per a Search Engine Watch article, Google initiates more than 400,000 manual activities a month.
Ensuring backlinks to your webpage is excellent and following Google’s guidelines while creating such backlinks is essential for SEO. Have you inspected your backlinks as of now? If you haven’t yet, you must. Have you ever gotten a link-related notification of manual activity on your site in Google Search Console? Disposing of those toxic backlinks is especially significant to maintaining your website ranking. Web index penalties can cause your website’s position or rank to dip.
If you’re using an Android phone, accessing your emails on the go is easy. Even if you have personal and business email addresses, it’s possible to manage multiple accounts on the same device.
That’s because setting up a personal email account on Gmail, Android’s default email app is quite simple. However, most business emails use a custom email address, requiring a manual setup.
Set Up Your Business eMail on Android Phone
Custom email addresses use a unique domain name instead of generic email provider extensions such as Gmail or Outlook. Username@mybusiness.com is an example – this address allows people to identify the name of a business or a website easily.
Setting up your business email on Gmail is a convenient solution. Doing it means you won’t have to log in to multiple platforms to manage your personal and business emails. It’s also free, and the familiar interface is easy to navigate.
Note that the steps to set up a business email on an Android phone may vary depending on your hosting provider and the type of control panel you use. Here, we are using GoDaddy’s cPanel.
1. Finding Your eMail Settings
To set up your email on Android, the first thing to do is to find the email account details.
- Log in to your Hostinger account. Then, navigate to Emails -> Email Accounts.
- On the left navigation pane, click Configuration settings.
- In the Configuration Settings section, find the Manual Configuration dropdown menu containing the email protocols – IMAP, SMTP, and POP. Copy the protocol name, hostname, and port as you’ll need them later.
- If you don’t have a custom email address yet, set it up by navigating to the Create new email account section and clicking Add email account.
- Create a new email address by entering an email name in the available field. Then, create a password, and click the Create button.
2. Adding and Setting Up a New eMail Account on Android Phone
Now that you have the email configuration details, it’s time to set up the email account on your Android device.
- Open the Gmail app. Tap the menu icon at the upper-left corner of the screen and select Settings.
- On the Settings screen, tap Add account.
- You’ll see a Set up email window where you need to choose an email service. Since we’re about to set up a custom email, select Other.
- Enter your full email address and tap Manual Setup.
- The app will ask what account type your email is, which means choosing an email protocol to use. We recommend selecting IMAP since it lets you synchronize the email inbox across multiple devices. To do so, tap Personal (IMAP).
- Fill in the password and tap Next.
- Now it’s time to configure the Incoming server settings. The Username and Password fields will be automatically filled in with the appropriate details..
- Specify your IMAP Server and Port number – use the information from hPanel’s Email Accounts page. The Server should be imap.hostinger.com, and the Port – 993.
- Still on the incoming server settings screen, click the drop-down menu under the Security type section. Select SSL/TLS (accept all certificates), then tap the Next button.
- Next, configure the Outgoing server settings. Both the Username and Password fields will be automatically filled with your full email address and email password.
- On the same outgoing server settings screen, enter smtp.hostinger.com into the SMTP Server field. Tap Next.
- On the Account options screen, set up the Sync frequency and any additional preferences, such as Sync email for this account. Tap Next.
- Lastly, type in Your name, which is the display name on messages you send from this account. You can also set an Account name, but it’s not mandatory. Tap Next to finish the process.
Accessing emails on your Android devices while you’re on the go is very convenient. You can set up multiple emails on your Android phone, which may include personal and business email addresses.
Setting up a personal email is simple, while setting up a business one takes a little extra effort since you have to do it manually.
However, as long as you have all the necessary server configuration details, your business email will be accessible from your Android device in no time.
As marketers that operate in the current online space, you know how challenging it can be to maintain uniqueness and exclusivity in your marketing techniques. Since everyone around you will be using digital marketing techniques like email marketing blogging, SEO, search marketing, etc., you may be tempted to follow suit.
But the truth is that no matter how much you try, you can’t manage it all. And very frankly, you don’t need to dip your fingers into every digital marketing pie. You must be a little prudent and smart with your choices and determine which marketing techniques would work best for you. Focus on a handful of digital marketing methods that will increase your chances of seeing success in your efforts without having to spend excessive amounts of money.
Regardless of which other mediums you use in your marketing, you can’t give social media a miss. Today, there is an exponential rise in the use of social media, and Facebook is at the fore of this space. A good way to ensure that you reach a wider audience and get the visibility you need is to focus on Facebook advertising.
How You Can Benefit From Facebook Ads?
- Your Target Audiences are on Facebook
In 2020, the number of Facebook users globally is projected to increase to 1.69 billion.
With 22 billion ad clicks each year, this platform provides businesses with a massive advertising opportunity. And you can be sure that a large portion of your audience is on Facebook and you only need to find them. Not only can Facebook advertising help you strengthen your presence in the market, but it can also help you reach a more significant number of potential customers.
- Facebook Ads are Cost-Effective
While it’s crucial to focus on organic marketing techniques like SEO, they are more long-term activities. You need to balance those efforts out with Facebook ads as well as it will give you more immediate results. While Facebook ads aren’t free, the cost to advertise on Facebook is much more economical than many other marketing techniques.
Once you start advertising on Facebook, you will find that you can reach a wider audience at a much cheaper cost. It means you can sustain your efforts, make changes as you go along, and reap the benefits of advertising on this super-popular social media platform.
But if you have a very modest budget, you need to set the parameters correctly, so you don’t overspend. In terms of the cost of advertising on Facebook, this is one social media platform that offers the best value for money, both offline and online. For example, if you allocate a budget of at least $1 per day for Facebook ads, it can help you get in front of at least 4000 people who would not have probably known you existed.
This is a small price to pay for the kind of exposure you can potentially get on Facebook. The beauty of this digital advertising technique is that you can either increase or decrease spending as per your needs. Very few other platforms offer this kind of flexibility.
- Facebook has Astounding Targeting Capabilities
The platform offers a variety of ad types, including video ads and more. This variety allows you to mix and match and create a strategy that works best for you. You can target audiences based on demographics, age, language, location, or even connections and more. This wide range of targeting capabilities means you can create layers and get only qualified leads.
- Facebook is the Perfect Medium for Remarketing
You can use remarketing to target audiences that have already visited your website, which means they are more likely to have a deeper interest in your service or product offerings. If you have already invested in paid search, you can use specific techniques on Facebook to remarket your leads and convert them into customers. While this would require some consistency, it is a highly effective way to touch base with customers and remind them of your presence again.
- Locate Qualified Leads Quicker
Once you place ads and find the right audiences to convert, you can use Facebook’s “Lookalike audiences” feature. In this, you can take custom audiences, and the platform will reach a new set of people that share traits of the existing one. It also means they will be more likely to be interested in your services or products.
You can also use the conversion pixels function of your paid search ads to build lookalike audiences. This is something you can do easily by adding fans from your FB page or installing data from mobile apps. The system also gives you the option to define targeting options and size to make sure that the new audiences are a true reflection of your existing buyers. Since this eliminates the guesswork aspect of user acquisition, it helps to increase revenue.
Hire Social Media Marketing Experts
No matter which way you look at it, advertising on Facebook is one of the best ways to make an impact in the crowded marketplace we exist in. While Facebook advertising is useful, you still need to be consistent with it, and it’s why you should hire digital marketing professionals at our company.
We at digiFOX Technologies are one of the leading companies in this industry. We work with our clients and create customised solutions that reap tangible results.
Do you own a custom domain email, but want to use Gmail as the main platform to manage all messages? You’ve come to the right place. Stick with us and discover how to integrate your custom domain address with Gmail.
1. Getting POP3 and SMTP Details
Before we can set up a Gmail account to work with a custom domain, first you need to create a domain-based email. In case you haven’t made one, refer to our tutorial to know how to do so.
After creating the email, you need to collect its POP3 and SMTP details. To locate the email protocols in Hostinger’s hPanel, do the following:
- Head over to Email Accounts under the Emails section.
- Select Set Up Devices.
- Scroll down to Configuration Settings and select Manual Configuration. We’re going to use that information later.
2. Forwarding Emails to Gmail Account
Now that we have the necessary data, it’s time to set the Gmail account so it can receive messages sent to your custom domain email. Here’s how:
- Log in to your Gmail account, click on the gear icon and select Settings -> Accounts and Import.
- Choose Add a mail account under the Check mail from other accounts section.
- After you entered your domain email, click Next -> Import emails from my other account (POP3) -> Next.
- Fill in the details using the server information we located earlier. The server we’re using is pop.hostinger.com, and the port is 995.
- Check the boxes as needed, but we recommend to tick the first three boxes as you can keep two copies of the same messages on different platforms, use a secure connection, and label incoming messages according to its original email destination.
- Click Add Account to finalize the settings.
- You’ll be prompted with the option to send emails from your custom address. If you only need Gmail to receive emails and choose No, you’ll be all set! But if you want the platform to be your one-stop destination to receive and send messages, select Yes and continue to the next part.
3. Configuring Gmail to Send Emails as a Custom Domain
- Enter your name and email address and leave the Treat as an alias box checked. This way, you can manage incoming and outgoing messages from the same inbox as your current Gmail address. Click Next.
- Set the smtp.hostinger.com as the SMTP server and 465 as the port. Use TLS to secure the connection.
- Go to your inbox and open the verification email. Use the link or code to confirm your request.
- Once you’re done, you can now use Gmail to send messages as your custom domain address.
Getting the best of Gmail’s interface with the perks of having a personalized domain can be costly, but it doesn’t have to be. In this tutorial, we have learned how to integrate the best of both worlds by tweaking the settings of a Gmail account.
When it comes to website design, digital marketing, and SEO, smaller businesses with tighter budgets have a tough time deciding whether they should hire professionals for SEO. Many believe that the costs may be too heavy on their pocket and decide against it. But this decision often costs businesses more money than it saves them.
While it’s a fact that well-established, big businesses have far more capital to channel towards digital marketing and SEO outsourcing, smaller organizations can benefit from hiring professionals for these jobs as well.
Not only does the right kind of SEO give them the visibility they need in a busy marketplace, but it also saves them money and time and helps them stay profitable. Every business big and small can benefit from having a substantial online presence that helps to attract specific demographics. This is even more crucial for companies that have a modest marketing budget, yet want some way to attract a steady flow of website traffic.
What is SEO?
Search Engine Optimization (SEO) is a way of improving organic traffic to your website, which can also help you rank up on search engines when potential customers are searching for things related to your business. If you have high-quality SEO, your website will be accessed more often, and your page can show up right after the paid ads that show up on a Google search, for example.
With SEO, search engines, like Google and Bing, will recognize your business as a solution to a user’s problem. For that to happen, you need to always keep your SEO up-to-date and create new content with keywords and backlinks that aid the improvement of organic traffic.
Why Focus on SEO?
1. Helps Build Trust in Your Brand
High-quality, well-planned SEO helps to increase your brand presence. Whenever people search online for the services or products you offer, and your site shows up in the search results, it helps you build authority in the space. It helps in building trust among visitors to your website. This is particularly true if the content is engaging, answers their questions, and provides you value for money. If you satisfy these needs, they will be more apt to do business with you.
Although hiring SEO professionals will cost you money, it’s a business essential and well worth the expense. High-quality SEO can help build good communication between the company and its customers. When your business can attract more customers because they can find you easily, it increases your sales and profitability. No matter which way you look at it, hiring a reputable and proven SEO company provides excellent ROI. However, you need to find the right people that would be able to customize solutions to meet your business needs.
3. Focused Approach
A company that offers professional SEO services will always work with you to get a good understanding of your goals. Since these needs can change at different times of the year, they will set up a strategy that works well for you. Also, they will review analytics and results to determine what’s working, what needs to be tweaked, and what needs added focus. These are some of the basic services a professional SEO company should be able to offer you.
4. Increase Organic Traffic
Regardless of where you are in your digital marketing efforts when you contact SEO professionals, they would be able to help you take it to the next level. When you see that your website is consistently ranking high on the SERPs for your chosen keywords, you will know it’s well worth the effort. You will also get a much better traffic flow. When SEO is handled correctly, it can give you an excellent ranking on search engines.
5. Effort and Skills Are Required for SEO Work
It takes a significant amount of effort and expertise to tackle any SEO campaign, and a professional SEO company can offer you these things. They have the know-how, skill, and experience, as well as the time to handle this job in a dedicated manner. They will manage this in a controlled way, so you get the best results. If you try to handle these aspects yourself, you will find many intricacies that involve too much work and can be challenging to manage. You may not have the skills to tackle every aspect of this job expertly. While you may get a certain amount of traffic, your website will not perform as well as it could if you have professionals for SEO.
6. Save Yourself Time
Time is money, and there is no refuting this fact. As a small business with an online presence, you need to invest time regularly to sell your products and services. So, hiring a team of SEO professionals will save you significant time that you can use for other crucial tasks.
7. Updated SEO Knowledge
Some small businesses indeed try to handle SEO themselves. But it can be a significant mistake. SEO isn’t a set-and-forget effort, and Google’s algorithms continually change. It also means you need to tweak your SEO campaign accordingly, too. That’s the only way you would be able to keep your website up-to-date.
While SEO strategies are never stagnant, certain basic aspects remain unchanged regardless of the type of website or business you have. These things can be extremely confusing to a layperson. The experimentation and trial and error that you go through when handling SEO yourself can be time-consuming and costly.
And when things don’t work the way you expect them to, it can be frustrating for you as well. But when you work with proven SEO professionals, they know the ins and outs of search engine optimization. They have complete knowledge about the intricacies involved and stay abreast of changes in this space. They would be able to make the necessary alterations to the strategy so that your company and website continue to stay in the limelight. Not only are they aware of the changes that take regularly, but they have some understanding of what to expect in the future as well.
Also, a credible SEO company will be focused in its approach and will grow its services to match your needs. This scalability and adaptability is crucial if you want to stay relevant and at the fore of your industry. For information on the SEO services that we at digiFOX Technologies provide, feel free to call us today.
If you have a business nowadays you know that having an online presence is of the utmost importance. Nowadays, it is through search engines that potential customers will find out about you. Google reaches a big audience worldwide and using Google ads should be a top priority for any business that wants to be successful in today’s digital age. However, it can be overwhelming to learn about the platform and why you should use it. Luckily, Google Ads is intuitive, its analytics are easy to understand and its features are simple to use. Learn more from our team at digiFOX Technologies below.
1. Big Reach
First, Google allows you to reach a huge audience. There are over 3.5 billion searches that are done on Google every day. This is the most appealing aspect of Google ads. Not only is it easy to use and very intuitive, but the platform allows you to reach audiences from all over the country and world. Additionally, Google has a monopoly when it comes to search engines. Hardly anyone uses a search engine that is not Google to find products that they want to buy or ask questions that they have.
2. Specific Audience Targeting
Google allows you to reach a big audience, but Google ads also allow you to focus on a specific group of people that you want to reach to see one of your products or services. As mentioned before, Google allows you to create campaigns with ad groups that can direct potential customers to specific pages on your website. When creating a campaign, you can choose a distance radius for your ad campaign to show, which can be worldwide or just your town. Google also focuses on showing your ads to people who have looked for similar things beforehand.
3. Quick Results
While SEO is very important for any business, Google ads allow you to get the result more promptly than SEO. This is helpful when you are testing the waters and learning which keywords and negative keywords work best for your ad groups. With Google Ads, you can get analytics within an hour of having your up. This is not always the most accurate depiction of how your ad will perform but can give you some information on the keywords. The ad analytics will change over time since some keywords might be popular at different times of the year or trendy. With Google, your ad is visible as soon as you publish it.
4. Insightful Analytics
Google ads is an easy-to-navigate and intuitive platform that allows you to get your analytics monthly, weekly, daily, and hourly. Your dashboard provides all the insightful information you need to understand whether certain campaigns, ad groups, or keywords are working in your business’s favor. Some of the metrics that Google provides you include impressions, clicks, average CPC, keywords selected, demographics, devices, locations, days, and hours. The platform also provides more extensive reporting for you to deep dive into how your business is doing online.
5. Flexible Budget
By using Google ads, you choose how much money you want to spend. This allows you to set up a maximum budget, so you don’t end up overspending your business’s digital marketing budget. Additionally, Google allows you to change the budget as many times as you would like. The platform also offers bidding that allows you to have an even more flexible budget. When it comes to bidding, you can choose a specific factor to spend money on and the others will be free of charge.
Overall, Google ads are a great platform to get your business on search engines. The platform also allows you to create campaigns that can target specific audiences with keywords. Not to mention that the platform allows you to get analytics almost instantly and provide you with insightful information about your campaigns.
If you need help with your business’s digital marketing, digiFOX Technologies is here to provide great quality service to your digital marketing needs. We offer Search Engine Optimization, Pay-Per-Click Advertising, Social Media Marketing, and many other related services. Feel free to contact us to learn more about our services.
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort, and money.
1. Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
2. Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Some experts will say it takes somewhere between four and six months, while others say it may take up to a year. These are all ballpark figures, which means there’s no definitive answer to this question. Some companies will start seeing results in 3-4 months, while others may have to wait for more than a year.
That doesn’t mean one campaign is inferior to another; it just means the circumstances are different. You can make sure all pieces in the puzzle are right and wait for the algorithm to change the ranking accordingly. However, external factors, like competition will have an impact on the results. A successful SEO campaign requires consistent effort and regular optimization to keep up with the current trends.
Because of this constant optimization, SEO campaigns gain traction and evolve. It delivers better results with time, which means SEO will deliver excellent results by six months, but it will deliver better reports after a year or two of running constantly. A well-planned campaign continues to expand organically and get you good leads.
Think of SEO as an investment that builds up over time. If you’re patient and wait for the results, it will deliver eventually and take your brand to new heights.
Factors that Influence the Speed of SEO
Several factors influence SEO speed, but the five most important are competition, content, location, keywords, and links. All these factors dictate the pace of your results in different ways. Here’s a look at how these factors influence SEO:
SEO is a popular marketing strategy, and almost everyone is working on it. Your competitors are vying for the same rankings and leads that you are, which can hamper an SEO campaign’s success. They will target the same keywords as you and implement similar strategies. It can take more time for your campaign to gain traction when it is facing such a competition.
Smaller companies in less-competitive industries see results quickly. They can target popular keywords without facing much competition. Businesses in competitive industries need to work harder and dig deeper to get significant results. For example, a large-scale national clothing retailer will face more competition than a small town’s niche craft beer company.
Content helps you maintain a dynamic presence online and remain at the forefront of the search engine results pages. The quality and frequency of your content publication will have a significant impact on SEO. For example, if you publish around 2,000 to 2,500 words every week on a consistent schedule, you will see an improvement in rankings quickly. Dynamic websites with a steady flow of traffic climb the rankings faster than other platforms with less activity.
The quality of your content also matters. If you publish several small 500-word articles every day on general topics, the campaign will take more time to gain speed. However, if you post a well-written, informative article of around 2,000 words with new research or current data every week, the strategy will be more successful. Consider the value of the content and how it can help your target audience. Valuable and informative articles will gain more traction quickly.
The location of your business also influences the speed of an SEO campaign’s success. Local SEO can show results in around three months when implemented well. National SEO can take over a year to show good results. The location and scale of your campaign influence its speed. Small town businesses in suburbs or low-competition neighborhoods will get more traction.
For example, a digital marketer based in a big city like London or New York will have to work hard to promote their services and gain traction online. However, a small town’s candle-maker will gain attention quickly and see massive improvements in their organic traffic numbers after just a few SEO tweaks to their online presence.
Keywords are the foundation of SEO campaigns. It is crucial to pick the right ones to target. Experts recommend a combination of popular and less popular keywords. Popular keywords have more competition, so it is more difficult to rank high on their SERPs. You will need to work hard and establish a robust online presence with these keywords. Ranking on popular phrases is still essential, but the campaign will take several months to show any positive results.
Less-popular keywords and long-tail phrases won’t bring as much traffic to your website as trending search terms, but they will initially provide good visibility. You will show up on the first page more often, which will help you establish a stronger brand presence.
Inbound links are the most critical ranking factors, but getting good quality ones is an exercise in patience. Marketers need to create worthy content, reach out to popular publications with page and domain authority, and then wait until these publications agree to add links to their content.
This takes a lot of time, and it will be months before your website has a decent link profile. You won’t see converting traffic on search engines unless you have a reasonably influential link profile.
SEO takes time, and the results can vary from one campaign to another. It is essential to keep working on it until you gain consistent results. If you need help from one of our SEO experts, please contact us today.
It takes a considerable amount of effort, time and dedication to set up and grow your business. Unfortunately, in the digital world, it doesn’t take very long for a few negative reviews and comments online to wound the image that you have so painstakingly created over the years.
Speculations, rumors, and gossip are an inherent aspect of the Internet space. If you or the services/products you offer have any kind of negative vibe about them, there will be a lot at stake when it comes to the profitability of your business. One of the best ways to avoid these kinds of problems is to hire the services of an experienced company that offers online reputation management solutions.
Here Are 5 Reasons You Need An Online Reputation Management Strategy:
1. Build Credibility & Trust
Earning & maintaining your customers’ trust is crucial to the long-term success of your business. Having a strong reputation in the online space is one of the best ways to build credibility and gain your customer’s trust. As mentioned earlier, it doesn’t take much for a dissatisfied or unhappy customer to taint your reputation. If you don’t have a positive reputation, potential customers will simply look for another company that has a better reputation in the market.
2. Increase Sales
Building trust also results in an increase in sales because your brand projects a better image and will have positive reviews on the Internet. Customers today are more apt to look at reviews and customer testimonials before deciding whether they want to do business with you. Maintaining a very strong online reputation is a crucial aspect of digital marketing.
3. Increased Customer Satisfaction
When you listen to customers, focus on getting to know them and understand what their requirements and expectations are, it helps you build a strong business reputation. Listening to customer feedback and opinion gives businesses excellent insights into what customers expect of them. Responding to feedback is another way to maintain your reputation in the online space.
4. Better Returns
If you are a startup and your business is in its nascent stages, it becomes even more important for you to maintain a very good online reputation. Potential clients, the general public, as well as potential investors, will all gather information online about your company before deciding whether they want to invest in your company or even do business with it. When you hire the services of a company that can manage your online reputation, it can go a long way in keeping negative publicity at bay.
5. Increases Employee Loyalty
Your employees are a very vital aspect of your business and have a lot to do in its success. Attracting the right talent is a lot about having a good reputation in the market as well as online. When you are hiring new employees, they will research the company as well as its reputation before applying. If you have a poor reputation, that can also deter qualified and talented candidates from applying for jobs in your company, which can prove to be a downside for you.
If you have any questions about reputation management for your business, or you want to learn about our services feel free to contact us via our online form and we’ll reply as soon as we can.