Search Engine Optimization

The benefits of link building have been clear across the SEO community for a long time now – Having high quality links means better rankings and more traffic. Therefore, link building is an essential part of any search engine optimization (SEO) strategy.

It is the process of proactively finding ways to increase the number of backlinks to your website from third parties.

Links help search engines discover new web pages and determine which ones should rank higher in SERPs. The more you have, the higher you rank.

But the benefits of building links don’t just end there. They also help improve your website and your broader business and brand.

Let us learn the benefits of building backlinks in more detail.

1. Better Rankings

Search engines consider the number of links your site has when ranking it on SERPs.

This is the main benefit most website owners have in mind when they start a link building campaign. Having more links can help you rank for more competitive terms.

Expert research backs this up:

• Backlinko found that the number one pages in Google’s results have nearly four times more backlinks than those in positions two to ten.
• Ahrefs says that backlinks are “arguably the most important ranking factor”. Its study of more than a billion web pages found a clear correlation between the number of backlinks a page has and the amount of organic traffic it receives.
• Authority Hacker says backlinks are “the most strongly correlated factor for SEO success”.

2. More Traffic

Appearing at the top of the SERPs will increase your website’s traffic.

According to research from FirstPage, the average number one spot on Google gets 39.6% of clicks. That’s more than double second place, which gets 18.4%. Position ten gets just 2.1%.

Research from Ahrefs shows a strong correlation between the number of links that a website has and its traffic. It also found that just over 90% of all web pages get zero traffic from Google. Most of these zero-traffic pages had fewer than four backlinks each.

The impact of backlinks on traffic can be seen in our work with SnackNation. We’ve built over 400 amazing links for them. Within two years, the company’s monthly traffic grew from over 700,00 visitors per month, with a whopping traffic value (monthly) of over $1,000,000.

3. Improve Domain Authority

Backlinks act as third-party indicators of your domain’s credibility. Domain authority is the term used to describe that credibility.

It considers the number of links your site gets and the level of domain authority those referring sites have.

Your domain authority score will usually be higher with just one backlink from a high authority site than it would be with lots of links from low authority sites.

The level of credibility a domain has is given different names by different SEO tools:

• Domain Rating (DR) on Ahrefs
• Authority Score on SEM Rush
• Domain Authority (DA) on Moz

These tools assess the quality of a domain’s backlinks and give it a score out of 100.

4. Build Relationships in your Niche

Good link building campaigns involve reaching out to experts or other creators of quality content in your niche. This is more of a by-product of link building than a benefit, but it’s still worth a mention.

This helps you grow your personal network of contacts. It also helps to raise the profile of your website amongst others in your niche and makes it more likely that they will reach out to you too.

Expert roundups and guest posts are a great way to increase your exposure and authority. Here’s one we recently created where we asked link building experts to share their best strategies.

5. Boosts Sales and Revenue

The more links you have, the more traffic your website gets. And the more traffic your website gets, the more people will see your products and services.

This means you will make more sales, and more sales mean greater revenue.

Links from publications and reviewers are especially useful here. That’s because they will:

• Be highly relevant to your niche
• Attract people looking to buy your products

Start Link Building to Rank Higher in Search Engines

Google’s primary purpose is to help searchers find the best information to answer their queries.

That’s why simply buying links or using black hat techniques won’t work well—they usually don’t have the user in mind.

Instead, you should focus on producing quality content and reaching out to other experts in your niche to ensure that you enjoy all the benefits we’ve covered.

Backlinks are vital to SEO. At the point where another site links to your site, a backlink is created. For instance, if a brand discovers one of your blog entries that is useful for their clients, they may link to it. That backlink is a “level of trust” in your content. They’re saying that they think your post is acceptable and valuable and they need their site visitors to understand it.

A decent backlink implies more visitors get some answers concerning your website. What’s more, when they discover you, they’ll probably follow you via social media, making you more noticeable in their eyes. Backlinks are critical to SEO in light of the fact that search engines see those votes of trust as proof that your content is significant. If there are many websites linking back to your website, search engines are more likely to display your content in search results, thereby improving your website ranking.

Procuring backlinks is a fundamental piece of off-page SEO and acquiring more backlinks is called third-party referencing or link building. Yet, as countless parts of SEO improvement, and external link establishment isn’t simple. Most backlinks are acceptable, some are extraordinary, and others are harmful. An excessive number of toxic backlinks can hurt your ranking. Discovering them and disposing of them is fundamental, particularly in case you’re running an advertisement/marketing campaign.

Google is improving at recognizing and eliminating bad links, however, there are still some simple approaches to develop further your SEO that don’t include much link generation. In this blog, we take a glimpse at what harmful backlinks are, the means by which they hurt your SEO, and how you can dispose of them to secure your SERP rankings.

Are Toxic Backlinks Critical to SEO?

While each backlink might be a vote of trust in your site, links from dependable sites with significant or high ranking are prime. They tell search engines that a credible authority vouches for your content. Indeed, even a no-follow link from a high-ranking site can give your position a lift. On the opposite side, links from sites with low authority, or ‘malicious’ origin will not help your position. Toxic backlinks may hurt your website rank and prompt penalties from search engines.

What Makes a Backlink Toxic?

There are many factors that increase the toxicity of a backlink, from a search engines point of view including:

• Low Domain Authority Score: This depends on the number of backlinks from the trusted referring domains giving the backlink. A low position implies the site’s domain score might be falsely expanded or exploited.
• Reflected/Mirrored Pages: In the event that comparative pages on various sites are connecting to you from a similar anchor text, search engines might see this is an external link-building conspiracy.
• Page Design: On the off chance that the proportion of visible content to HTML is low, the connecting page might be viewed as low quality.

Effect of Bad Links

A toxic backlink hurts a website’s search engine ranking because it comes from an unreliable external source. The Google Penguin algorithm update in 2012 introduced the concept of an unfavourable backlink profile. Google has a strict procedure for evaluating a backlink profile imposing severe penalties on websites with a poor quality backlink profile. In addition to the Penguin algorithm, Google has added more Human Resources to their spam group which can manually punish locales that have toxic backlinks. As per a Search Engine Watch article, Google initiates more than 400,000 manual activities a month.

Final Thoughts

Ensuring backlinks to your webpage is excellent and following Google’s guidelines while creating such backlinks is essential for SEO. Have you inspected your backlinks as of now? If you haven’t yet, you must. Have you ever gotten a link-related notification of manual activity on your site in Google Search Console? Disposing of those toxic backlinks is especially significant to maintaining your website ranking. Web index penalties can cause your website’s position or rank to dip.

When it comes to website design, digital marketing, and SEO, smaller businesses with tighter budgets have a tough time deciding whether they should hire professionals for SEO. Many believe that the costs may be too heavy on their pocket and decide against it. But this decision often costs businesses more money than it saves them.

While it’s a fact that well-established, big businesses have far more capital to channel towards digital marketing and SEO outsourcing, smaller organizations can benefit from hiring professionals for these jobs as well.

Not only does the right kind of SEO give them the visibility they need in a busy marketplace, but it also saves them money and time and helps them stay profitable. Every business big and small can benefit from having a substantial online presence that helps to attract specific demographics. This is even more crucial for companies that have a modest marketing budget, yet want some way to attract a steady flow of website traffic.

What is SEO?

Search Engine Optimization (SEO) is a way of improving organic traffic to your website, which can also help you rank up on search engines when potential customers are searching for things related to your business. If you have high-quality SEO, your website will be accessed more often, and your page can show up right after the paid ads that show up on a Google search, for example.

With SEO, search engines, like Google and Bing, will recognize your business as a solution to a user’s problem. For that to happen, you need to always keep your SEO up-to-date and create new content with keywords and backlinks that aid the improvement of organic traffic.

Why Focus on SEO?

1. Helps Build Trust in Your Brand

High-quality, well-planned SEO helps to increase your brand presence. Whenever people search online for the services or products you offer, and your site shows up in the search results, it helps you build authority in the space. It helps in building trust among visitors to your website. This is particularly true if the content is engaging, answers their questions, and provides you value for money. If you satisfy these needs, they will be more apt to do business with you.

2. Cost-Effective

Although hiring SEO professionals will cost you money, it’s a business essential and well worth the expense. High-quality SEO can help build good communication between the company and its customers. When your business can attract more customers because they can find you easily, it increases your sales and profitability. No matter which way you look at it, hiring a reputable and proven SEO company provides excellent ROI. However, you need to find the right people that would be able to customize solutions to meet your business needs.

3. Focused Approach

A company that offers professional SEO services will always work with you to get a good understanding of your goals. Since these needs can change at different times of the year, they will set up a strategy that works well for you. Also, they will review analytics and results to determine what’s working, what needs to be tweaked, and what needs added focus. These are some of the basic services a professional SEO company should be able to offer you.

4. Increase Organic Traffic

Regardless of where you are in your digital marketing efforts when you contact SEO professionals, they would be able to help you take it to the next level. When you see that your website is consistently ranking high on the SERPs for your chosen keywords, you will know it’s well worth the effort. You will also get a much better traffic flow. When SEO is handled correctly, it can give you an excellent ranking on search engines.

5. Effort and Skills Are Required for SEO Work

It takes a significant amount of effort and expertise to tackle any SEO campaign, and a professional SEO company can offer you these things. They have the know-how, skill, and experience, as well as the time to handle this job in a dedicated manner. They will manage this in a controlled way, so you get the best results. If you try to handle these aspects yourself, you will find many intricacies that involve too much work and can be challenging to manage. You may not have the skills to tackle every aspect of this job expertly. While you may get a certain amount of traffic, your website will not perform as well as it could if you have professionals for SEO.

6. Save Yourself Time

Time is money, and there is no refuting this fact. As a small business with an online presence, you need to invest time regularly to sell your products and services. So, hiring a team of SEO professionals will save you significant time that you can use for other crucial tasks.

7. Updated SEO Knowledge

Some small businesses indeed try to handle SEO themselves. But it can be a significant mistake. SEO isn’t a set-and-forget effort, and Google’s algorithms continually change. It also means you need to tweak your SEO campaign accordingly, too. That’s the only way you would be able to keep your website up-to-date.

While SEO strategies are never stagnant, certain basic aspects remain unchanged regardless of the type of website or business you have. These things can be extremely confusing to a layperson. The experimentation and trial and error that you go through when handling SEO yourself can be time-consuming and costly.

And when things don’t work the way you expect them to, it can be frustrating for you as well. But when you work with proven SEO professionals, they know the ins and outs of search engine optimization. They have complete knowledge about the intricacies involved and stay abreast of changes in this space. They would be able to make the necessary alterations to the strategy so that your company and website continue to stay in the limelight. Not only are they aware of the changes that take regularly, but they have some understanding of what to expect in the future as well.

Also, a credible SEO company will be focused in its approach and will grow its services to match your needs. This scalability and adaptability is crucial if you want to stay relevant and at the fore of your industry. For information on the SEO services that we at digiFOX Technologies provide, feel free to call us today.